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Privacy Policy
Effective Date: June 3, 2026
This Privacy Policy describes how HOME DECOR FURNITURE LTD (“we,” “us,” “our,” or the “Company”), operating the website www.ukhomedecorbox.com, collects, uses, discloses, and protects the personal information of our users (“you,” “your,” or “customer”).
This policy applies to information we collect:
- On this Website.
- In email, text, and other electronic messages between you and this Website.
- When you interact with our advertising and applications on third-party websites and services, if those applications or advertising include links to this policy.
Please read this policy carefully to understand our practices regarding your personal data. By accessing or using www.ukhomedecorbox.com, you agree to this Privacy Policy. If you do not agree with our policies and practices, please do not use our Website.
Company Information:
- Company Name: HOME DECOR FURNITURE LTD
- Website: www.ukhomedecorbox.com
- Email: cloverh@ukhomedecorbox.com
- Registered Address: 47/59 Green Lane, Small Heath, Birmingham, England, B9 5BU
- Phone: +(44)121 7736273
1. INFORMATION WE COLLECT ABOUT YOU
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
a) Identity and Contact Data: Includes first name, last name, title, billing/delivery address, email address, and telephone number.
b) Financial and Transaction Data: Includes bank account and payment card details (which are processed securely by our third-party payment processors), and details about payments to and from you and other details of products you have purchased from us.
c) Profile and Usage Data: Includes your username and password, purchases or orders made by you, your interests, preferences, feedback, survey responses, and how you use our website, products, and services.
d) Technical and Device Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website.
e) Marketing and Communications Data: Includes your preferences in receiving marketing from us and our third parties and your communication preferences.
We do not collect any Special Categories of Personal Data (as defined in the GDPR, such as data revealing racial or ethnic origin, political opinions, religious or philosophical beliefs, etc.).
2. HOW WE COLLECT YOUR PERSONAL DATA
We use different methods to collect data from and about you including:
a) Direct Interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes personal data you provide when you:
- Create an account on our website.
- Subscribe to our service or publications.
- Request marketing to be sent to you.
- Enter a competition, promotion, or survey.
- Give us feedback or contact us.
b) Automated Technologies or Interactions: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies.
c) Third Parties or Publicly Available Sources: We may receive personal data about you from various third parties, such as:
- Technical Data from analytics providers (like Google).
- Contact, Financial, and Transaction Data from providers of technical, payment, and delivery services.
3. HOW WE USE YOUR PERSONAL DATA
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you (e.g., to process and deliver your order).
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests (e.g., to administer and protect our business and this website).
- Where we need to comply with a legal obligation.
Purposes for which we will use your personal data:
| Purpose/Activity | Type of Data | Lawful basis for processing |
|---|---|---|
| To register you as a new customer | Identity, Contact | Performance of a contract with you |
| To process and deliver your order (manage payments, fees, charges, delivery) | Identity, Contact, Financial, Transaction, Marketing & Communications | Performance of a contract with you; Necessary for our legitimate interests (to recover debts due to us) |
| To manage our relationship with you (notify about changes, ask for feedback) | Identity, Contact, Profile, Marketing & Communications | Performance of a contract; Necessary to comply with a legal obligation; Necessary for our legitimate interests (keep records updated) |
| To administer and protect our business and this website (troubleshooting, data analysis, system maintenance) | Identity, Contact, Technical | Necessary for our legitimate interests (running our business, provision of IT services, network security) |
| To deliver relevant website content and advertisements to you (measure effectiveness) | Identity, Contact, Profile, Usage, Marketing & Communications, Technical | Necessary for our legitimate interests (to study how customers use our products/services, develop them, grow our business) |
| To use data analytics to improve our website, products/services, marketing, customer relationships | Technical, Usage | Necessary for our legitimate interests (to define types of customers, keep website updated, inform marketing strategy) |
| To make suggestions and recommendations about goods or services that may be of interest to you | Identity, Contact, Technical, Usage, Profile, Marketing & Communications | Necessary for our legitimate interests (to develop our products/services and grow our business) or Consent |
Marketing: We strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising. You will receive marketing communications from us if you have requested information from us or purchased goods from us and you have not opted out of receiving that marketing. You can ask us to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you or by contacting us.
Cookies: Our website uses cookies to distinguish you from other users. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site. You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. Please note that if you disable or refuse cookies, some parts of this website may become inaccessible or not function properly. Please see our Cookie Policy (which forms part of this Privacy Policy) for detailed information.
4. DISCLOSURE OF YOUR PERSONAL DATA
We may share your personal data with the parties set out below for the purposes set out in section 3:
- Service Providers: We may share your data with trusted third parties who provide services on our behalf, such as payment processing, order fulfillment, delivery, marketing, advertising, web hosting, data analysis, and IT services. These providers are contractually obligated to protect your data and use it only for the purposes we specify.
- Professional Advisers: Including lawyers, bankers, auditors, and insurers who provide consultancy, banking, legal, insurance, and accounting services.
- HM Revenue & Customs, regulators, and other authorities: Who require reporting of processing activities in certain circumstances.
- Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets: If we undergo a business transition, your information may be among the assets transferred.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
5. INTERNATIONAL TRANSFERS
We primarily store and process your data within the UK and the European Economic Area (EEA). However, some of our external third-party service providers may be based outside the UK and EEA, so their processing of your personal data will involve a transfer of data outside these areas. Whenever we transfer your personal data out of the UK or EEA, we ensure a similar degree of protection is afforded to it by implementing at least one of the following safeguards:
- We will only transfer your personal data to countries that have been deemed to provide an adequate level of protection for personal data.
- We may use specific contracts approved for use in the UK and the EU which give personal data the same protection it has in the UK and EU.
6. DATA SECURITY
We have implemented appropriate technical and organizational security measures designed to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
7. DATA RETENTION
We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorized use or disclosure, the purposes for which we process your personal data, and the applicable legal requirements.
For example, we are required under UK tax law to keep basic information about our customers (including Contact, Identity, Financial, and Transaction Data) for six years after they cease being customers for tax purposes.
In some circumstances, you can ask us to delete your data (see Your Legal Rights below). In some circumstances, we may anonymize your personal data (so that it can no longer be associated with you) for research or statistical purposes, in which case we may use this information indefinitely without further notice to you.
8. YOUR LEGAL RIGHTS
Under data protection laws, you have rights in relation to your personal data. If you wish to exercise any of these rights, please contact us.
- Request access to your personal data (commonly known as a “data subject access request”).
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data. Note, however, that we may not always be able to comply with your request for specific legal reasons.
- Object to processing of your personal data where we are relying on a legitimate interest and there is something about your particular situation which makes you want to object.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or a third party.
- Withdraw consent at any time where we are relying on consent to process your personal data.
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive.
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it.
We try to respond to all legitimate requests within one month. Occasionally it could take us longer if your request is particularly complex or you have made a number of requests.
9. CHANGES TO THIS PRIVACY POLICY AND YOUR DUTY TO INFORM US OF CHANGES
We may update this policy from time to time. The historical versions can be obtained by contacting us. We will notify you of any material changes via a notice on our website homepage or by email. It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
10. CONTACT US AND COMPLAINTS
If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise any of your legal rights, please contact us using the details below:
Data Protection Contact:
HOME DECOR FURNITURE LTD
47/59 Green Lane,
Small Heath,
Birmingham,
England,
B9 5BU
Email: cloverh@ukhomedecorbox.com
Phone: +(44)121 7736273
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.
This Privacy Policy was last reviewed and updated to be effective from June 3, 2026.